In this beer branding project we had to create the logo, the label, the packaging, the slogan, the advertising campaign and the branding book. The concept of a craft beer from Quebec was created around the word Yâble (french-canadian slang for "devil"). The logo and the packaging were created and inspired by the early colonists in Quebec, then an advertising campaign was developed around a legend (folklore) written specifically for this project. A flash version of the branding book is available (french) by clicking on the last image.


logo Yableetiquette yableyable packagingYable packagingyable packagingyable packagingaffiche teaseryable websiteYable futur posteryable brand book