BRANDING - CBC : Canadian Broadcasting Corporation

This project involved a re-branding exercise of a Canadian public company. The development of the new brand extended to the research of the character of the brand, the style presentation (moodboard), the creation of the new logo and applications including a presentation book. The new brand has undergone an evolution rather than a transformation in order to maintain the reputation of this Crown corporation. The video moodboard and the presentation book are available below (french only).


CBC logo CBC sign CBC application CBC ad posters CBC Brochure CBC website CBC ad campaign examples