POSTER - IDENTICA DNA

The objective behind this project was to create a typographic poster that promoted a design conference hosted by a designer working for a firm known locally or internationally. Dany chose the Montreal firm Identica (Cossette Communications) and its creative director Barbara Jacques. A DNA sequence was chosen to represent Identica, then the letters of ADN DNA IDENTICA BARBARA JACQUES were introduced vertically into the horizontal bars to create an experimental typography.